In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who helps businesses build authority, achieve top search visibility, and secure coverage on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. After earning a business education from schools such as Michigan Ross, he launched his professional life in retail operations — managing national retail locations, supervising multi-unit teams, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Currently, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to drive real results for businesses.
His flagship service is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers expert guest posts on prestigious platforms, SEO and local SEO optimization, strategic link building, and PPC campaign management.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — enabling businesses to influence what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach positions his clients a distinct advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends far beyond client work alone. He runs two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has presented at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's here appeared as a guest on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.